GEO
Generative Engine Optimisation (GEO)
Make Your Brand the Answer Inside ChatGPT, Gemini & Every AI Model
Quick Answer
Generative Engine Optimisation (GEO) is the process of ensuring your brand and business are described accurately and favourably inside AI model knowledge - including ChatGPT, Google Gemini, Claude, and Perplexity. Unlike SEO (which ranks pages in blue-link results) or AEO (which gets you cited in live AI answers), GEO shapes how AI models understand your brand from their foundational training data and knowledge graphs. GEO services start from ₹25,000/month.
What's Included
Generative Engine Optimisation (GEO) - Our Services
Brand Entity & Knowledge Graph Building
Establishing your business as a verified, trusted entity in Google's Knowledge Graph, Wikidata, and AI training corpora - so AI models have accurate, structured data about your brand.
AI Brand Audit & Reputation Analysis
We query ChatGPT, Gemini, Perplexity, Claude, and Copilot to document exactly how each model currently describes your business - identifying gaps, inaccuracies, and missed opportunities.
llms.txt & AI Documentation Strategy
Creating comprehensive llms.txt, brand fact sheets, and structured brand documentation that AI systems use when generating responses about your business.
Digital PR & Authority Citation Building
Securing mentions on high-authority publications, news sites, Wikipedia, Crunchbase, and industry databases - the sources AI models use to learn about companies.
Semantic Content & Brand Narrative Optimisation
Structuring your About page, founding story, team profiles, and service descriptions using entity-rich language that AI models index and retain during training data crawls.
AI Output Monitoring & Brand Accuracy
Monthly monitoring of how AI models describe your brand, tracking improvements, catching misinformation, and continuously refining your GEO strategy based on real AI responses.
Competitive GEO Intelligence
Analysing how AI models describe your competitors - and building a strategy to position your brand more favourably in AI-generated comparisons and recommendations.
Why VGraple
What You Get with GEO
- AI models describe your brand accurately even without a live search - from their base training
- First-mover advantage: GEO is a new discipline and most Indian businesses have zero strategy
- Compounds over time as AI models are retrained and your authority data is included
- Protects brand reputation - prevents AI from repeating outdated or incorrect information
- Positions you as the go-to expert in your category across every AI platform
- Complements AEO and SEO - the three together form a complete AI search strategy
Get a Free Consultation
Tell us about your GEO goals and we'll build a tailored strategy for you.
Our Process
How We Deliver GEO
AI Brand Audit
We query 5 major AI models and document exactly how they describe your business, services, pricing, and reputation today.
Entity Gap Analysis
We identify where your brand is missing from knowledge graphs, authoritative databases, and the citation sources AI models trust most.
Brand Documentation Build
We create or optimise your llms.txt, About page, team profiles, founding story, and brand fact sheet with AI-indexable structured content.
Authority Citation Campaign
Digital PR outreach to secure brand mentions on publications, directories, and databases that are heavily weighted by AI training pipelines.
Knowledge Graph Submission
Structured data submission to Wikidata, schema.org entity markup, and Google's Knowledge Panel verification process.
Monthly AI Output Monitoring
We re-query AI models monthly, track how brand descriptions evolve, and iterate the strategy based on results.
FAQ
GEO - Frequently Asked Questions
Common questions about our Generative Engine Optimisation (GEO) services, answered by our specialists.
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of optimising your brand's presence within the knowledge, training data, and entity databases that AI language models like ChatGPT, Gemini, Claude, and Perplexity use to generate responses. Unlike AEO - which gets your website cited in real-time AI searches - GEO ensures AI models have accurate, positive, and authoritative information about your brand baked into their base knowledge.
What is the difference between GEO, AEO, and SEO?
SEO targets Google's traditional blue-link results. AEO targets real-time AI-generated answers that cite your website. GEO targets the base knowledge inside AI models - how ChatGPT describes your brand even without searching the web. A complete AI visibility strategy combines all three: SEO for organic traffic, AEO for AI citation, and GEO for brand authority inside AI models.
Why does GEO matter if I already do SEO and AEO?
AI models frequently generate responses from their training data without doing a live web search. If your brand is absent from or misrepresented in that training data, you miss every query that doesn't trigger a search. GEO fills this gap - ensuring your brand is described accurately and favourably across all AI touchpoints, not just the ones tied to live web results.
How do you measure GEO success?
We measure GEO by querying AI models before and after our strategy is implemented and tracking changes in: how accurately models describe your services, whether your brand appears in relevant category queries, sentiment of AI-generated brand descriptions, and presence in knowledge graph panels. We report these metrics monthly.
How long does GEO take to show results?
Knowledge graph updates and new citation placements can reflect in some AI model outputs within 4-8 weeks. Improvements in base model training data take longer - typically 3-6 months - as AI models are periodically retrained on updated web corpora. GEO is a long-term compounding strategy, not a quick fix.
Which AI models does GEO affect?
Our GEO strategy targets the major AI models: ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity AI, Microsoft Copilot, and Meta AI. Each model uses different data sources and knowledge bases, so we tailor entity building and citation strategies accordingly.
Can GEO help remove wrong information AI says about my business?
Yes. AI models sometimes generate inaccurate, outdated, or fabricated information about businesses. Our GEO service includes an AI brand audit to identify misinformation, followed by a structured strategy to introduce correct, authoritative information into the sources AI models trust - gradually correcting the model's representation of your brand.
Still have questions?
VGraple has been delivering Generative Engine Optimisation (GEO) services since 2011. Headquartered in Ahmedabad, India, we serve 700+ businesses across India, UK, US and Australia. Our team combines deep expertise with transparent reporting and no lock-in contracts.